The Israel Victory Project works in the United States and Israel to facilitate a change in the public discourse towards an Israeli victory that aims to encourage Palestinian leadership and society that their best chance at prosperity will come once they accept that Israel is the Jewish state and that the war to eradicate Israel has ended and Israel won.
Since 1988, every U.S. administration has invested in Israeli-Palestinian diplomacy, but nearly three decades of failure strongly suggest that Israeli-Palestinian negotiations need rethinking. The Congressional Israel Victory Caucus calls for a new U.S. approach to the Israeli-Palestinian conflict, ending the emphasis on Israel making "painful concessions" and instead putting the onus on Palestinians – they must give up the goal of destroying Israel and recognize Israel as the Jewish state. The result will be beneficial for both Israel (which will no longer face a rejectionist enemy) and the Palestinians (who can start to build their own polity, economy, society, and culture). The Congressional Israel Victory Caucus builds on ideas promoted by the Middle East Forum that are now gaining support among analysts, in the U.S. Congress, in the executive branch, and in Israel.
The Knesset Israel Victory Caucus (KIVC) acts to raise and promote awareness in Israel and abroad that the victory of Israel over its enemies means the victory of the Zionist idea and recognition that the State of Israel is the national homeland of the Jewish people. It sends a clear message about the necessity of a clear victory over Israel's enemies. This will be achieved by promoting a solution to the conflict which will bring real peace, prosperity, progress and a better future to the region as a whole.
The KIVC and CIVC work together to promote intiatives intended to bring Israel Victory, and peace, closer to being realized.
The Israel Victory Project steers U.S. and Israeli policy toward backing an Israel victory over the Palestinians to resolve the Arab-Israeli conflict. This new paradigm seeks to convince Palestinians that the Jewish state will endure, drawing on Israel's earlier and successful strategy of deterrence.